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Online consumers, when looking through product reviews, are understandably concerned about the authenticity of reviews. But it is getting harder for the less reputable merchants to get away with acquiring fake reviews. One reason is that consumers have resources like ReviewMeta at their disposal. ReviewMeta does a very good job at applying statistical analysis to detect unnatural reviews. We tested ReviewMeta on a few products on Amazon. By concentrating on some more unusual products, after a few attempts, we found … Read more

Cyber crime has dominated the news of late, the cyber attack by the WannaCry ransomware being the most significant. The focus has been on the affect on the NHS, but companies such as Fedex were also affected. Fedex put out a statement that it was “experiencing interference”. Other major companies affected by data breaches since the beginning of the year include loan company Wonga and the insurance firm RSA. UK SME’s are also being targeted, perhaps because cyber-issues are … Read more

Eggs Benedict – a dish consisting of poached eggs and sliced ham on toasted muffins, covered with hollandaise sauce (according to Google). Not that I had to look up the definition as I am perfectly familiar with this tantalising and exquisite dish. But where are the best places in London where you can go to relinquish your eggy desire?

A “Nancy Y” (Hong Kong) specifically singled out The Bishop’s Gate kitchen on TripAdvisor as serving a “Good Egg Benedict”. Rachel … Read more

There is a small Taiwanese restaurant in Soho called Bao. Visitors are awarded with great, tasting food and in turn the top review sites Google, Timeout and Tripadvisor are in unison and reflect a rating of 4.5 or there abouts. The name derives from the fact that much of the food comes in delightful white fluffy buns. The drinks menu also delights with an extensive choice of Sakés, beers, ciders and tea. Congratulations to Bao to achieve such consistent plaudits … Read more

There have been numerous cases of brands suffering from events outside the control of the businesses behind them. These events include:

I found this post promoted by YouMoz to be very interesting.  It reports on a study which investigates how individuals interact with Google and other major sites during the buying process. The study looks at how many pages of Google results consumers actually look at and the extent to which consumers’ purchasing decisions are affected by online reviews. You can read it here.… Read more

The answer is no. Negative reviews can not be removed by business owners from review sites such as Google Plus and Yelp (not usually or easily, anyway). But, there is good news for business owners. By building up your positive reviews (4 star and above), your good reviews will dominate and reduce the significance of the negative ones. In addition, the negative ones will start to be historically insignificant as your positive ones build up. Negative reviews can be avoided … Read more

An award winning food market in South-East London has managed to attract an enviable number of reviews, and a near perfect reputation as well. The Brockley based market

bustles with life on Saturday mornings. Visitors treat themselves to a wide variety of food products, from artisan breads through to zesty sauces. The market was a finalist in the “Best Retailer 2014 Urban food awards” and has won numerous other awards and plaudits.… Read more