Brand Building and Reputation Management Are Today’s Business Imperatives

© 2016 FirozPatel

In today’s highly competitive marketplace, businesses are struggling to stay ahead of the race. The growing popularity of social media and online websites as a means for consumers to voice their opinions has made the game even more difficult. Hence we see an increased focus on brand building and reputation management especially online reputation management.

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Reputation Management

The Gibson bar, renowned for its world class cocktails, is enjoying a 4.9 review rating on Google. Only 2 of the reviews awarded by the 34 delighted and presumably slightly chilled out visitors were anything less than 5 star. The business owner impressed by responding to the vast majority of the reviews, even though the number of reviews was not vast (compared with the Nightjar’s 187 reviews, for example). The cocktails that were specifically mentioned in the reviews included … Read more

The Grosvenor Fish Bar in Norwich has impressed with not only a fine 4.7 star rating on Google, but has achieved this by collecting 56 Google reviews and over a thousand on Tripadvisor. I am quick notice how they respond to  many of the reviews and have time, despite running a very busy business, to maintain the Q&A section on tripadvisor.  I think this business sets a great example in terms of its reviews online and, as one reads … Read more

Why is it that some people come across more confident and professional sounding? There are the obvious signs such as body language, use of good grammar and clear demonstration that one is well educated and has good knowledge of the subject matter being discussed. But there are a few traits that are becoming more frequent. The first is ‘vocal fry’, a tendency to add a kind … Read more